Positioning – Strategic Marketing of High Tech and Clean Tech

Stanford CSP BUS47 – “Strategic Marketing of High Tech and Clean Tech” Spring 2012Lecturer: Tony SebaStrategic PositioningTony Seba, author of ‘Winners Take All – 9 Fundamental Rules of High Tech Strategy” teaches one of the most important concepts in high tech strategy: Strategic Positioning.How did Netsuite and Salesforce.com carve out such a great market niche a decade ago?
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