Targeting – Stanford Strategic Marketing of High Tech and Clean Tech
Stanford CSP BUS47 – “Strategic Marketing of High Tech and Clean Tech” Spring 2012Lecturer: Tony SebaTargetingTony Seba, author of ‘Winners Take All – 9 Fundamental Rules of High Tech Strategy” teaches one of the most important concepts in high tech strategy: Targeting in new or emerging markets.How do you prioritize market opportunities? How do you choose the market segment that your product can address with best chance of success?Targeting continues the exercise started with Market Segmentation:http://www.youtube.com/watch?v=Nl_NalRq76oMore information:http://www.tonyseba.com
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