Browsing Tag

analytics

Delivering seamless customer journeys

When two rivers meet Let’s do a little experiment. Visit two government websites on similar topics (for example, try buy.gsa.gov and gsa.gov/buy). Do they look the same? Probably not. There is a natural phenomenon that happens when you…

Digital Government Strategy Milestones Report

Yesterday marked three months since the release of the Digital Government Strategy and agencies have been making great strides in meeting the milestones toward building a 21st Century Government. In his blog, Building-blocks of a…

Analytics, APIs and Open Content Resources

Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, The Digital Analytics Program.…

API Analytics

Similar to website analytics, API analytics focus on reliably reporting the metrics which are most useful to its stakeholders. There are a many ways of collecting, reporting, and consuming API analytics but all revolve around the…

Google Analytics and the New Healthcare.gov

The new Healthcare.gov will sort content according to user demand with a new plugin developed for the site. For a content-heavy site like healthcare.gov, this option will allow HHS to serve popular content to readers quickly. In…

Digital Analytics Program Goes To The Moon!

On Feb. 15, 2013, a meteor weighing 10,000 metric tons exploded 14 miles above Chelyabinsk, Russia. Users flocked to NASA.gov for info, and we spiked to nearly 12 million page views that day, ~16 times the daily average. Our real-time…

Creative Challenge Contests

Challenge and prize competitions are one path that federal agencies take to drive innovation and solve mission-centric problems—whether technical, scientific, or creative. Creative competitions include multimedia, photo, poster, and…

An introduction to analytics

What are web analytics? Web analytics are the collection, analysis, and reporting of website metrics and data. Is your website effectively meeting its intended purpose? Are customers able to complete their tasks quickly and easily? Web…

An introduction to privacy

What is privacy? Federal agencies must take great care when collecting information from users to protect their privacy, and publish a privacy policy to clearly disclose how that information will be used. The privacy policy should be easy…

Actionable Web Analytics: A Three-Step Process

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have…

Metrics Round Up

We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these…

Responsive Web Design Challenges Webinar Recap

A website redesign is never an easy task, but when responsiveness is one of your redesign’s key goals, special considerations come into play that can present unique challenges. In the September webinar on Responsive Web Design…

DigitalGov University 2015 Training Watch

Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. abluecup, iStock, Thinkstock After taking a look at the…

Don’t Forget the Long Tail: It Can Deliver Value

Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage. But, top tasks aren’t the whole story. Our government websites also have…

Avoid Weak ‘Links’ in Your Digital Chain

Users don’t like surprises. agawa288/iStock/Thinkstock Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately…

What is the Digital Analytics Program (DAP)?

The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal…

The Content Corner: Performing a Content Audit

Audit. It’s a word that generally has no positive connotations whatsoever. We hear the word audit and we think of tax audits or timesheet audits, etc. The word normally strikes fear or dread in the hearts of most mortals. But it is also…

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