gobiernousagov

Introduction USAGov and USAGov en Español (formerly known as GobiernoUSA.gov) use social media to make government information easy for people to find, access, and use. Among the essential tools we use are videos, which we host on…

Can you imagine how frustrating and confusing it would be to find several variations of the same agency name on different sites or even different pages or documents on the same site? This is what happens everyday to Spanish-speaking…

USAGov and USAGov en Español (formerly known as GobiernoUSA.gov) have been engaging with the public on social media long before Mayor Cory Booker underscored the need at this year’s South by Southwest (SXSW). In January 2010, we…

There has been a shift in consumer behavior during the last few years, a move toward immediacy and convenience, and with the responsive redesign of USAGov and USAGov en Español (formerly known as GobiernoUSA.gov), consumers can now…

If you’re a frequent Trends on Tuesday reader, you may recall our post titled, “Latinos Embrace the Mobile Future,” which outlined several key categories where Latinos have adopted mobile technology faster than other groups. A new…

Federal agencies are required to provide meaningful access to government information to people with limited English proficiency. This applies to your agency’s digital content too. You need to determine how much information you need…

While many people tout the death of the home page, it’s still an important piece of the user experience on USAGov. In 2013, 30 percent of all sessions on USAGov included the home page—that’s 8.67 million sessions. The numbers for

Do you scratch your head trying to figure out the latest trends to reach out to Hispanics in the U.S.? If you answered yes, don’t worry, you’re not alone. The current Soccer World Cup is lending a great analogy to help you think through…

In mobile app development, if you aren’t making it multilingual, you miss providing anytime, anywhere information and services to important mobile-only audiences. Regular DigitalGov readers know that we’ve touched on Hispanic…

Personas are fictional characters that describe an organization’s customer behaviors, emotions, attributes, motivations, and goals. They are an important tool to share customer insights and understanding across an organization. Personas…

Animated gifs are increasingly found throughout the digital experience of today’s users. They offer a dynamic presentation of information in a format that can be both more performance-effective and cost-effective than standard video or…

This story begins with a post about reverse mortgages, but don’t worry: we won’t go into the world of complex home loans. Rather, this is a story about how one federal agency is partnering with another to amplify its content and…

Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USAGov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español),…

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how…

Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, USAGov en Español (formerly known as GobiernoUSA.gov) launched an email program. These…

The answer may surprise you. It takes time, resources and actual money. Why prepare a video for something that can be written about and released in a shorter timespan at a much lower cost? This question is now the new normal. But…

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key…

They ranked among our top three most popular emails in 2015. At USAGov, we know that email is often our #1 driver of traffic to our content, and nine out of 10 times it’s our go-to outreach tool for disseminating timely information. But…

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated…

Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to…

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email…

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The…

This post was originally published on the USAGov blog. After our content team moved to a more agile method of working, we also started to look at the metrics we use to measure the success of our work. To help us with that, our…