Browsing Tag

metrics

MedlinePlus Mobile Evaluation

Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the National Library of Medicine._ _ The National Library of Medicine (NLM)…

Feds Shed Light on Dark Social

“Dark Social” media took the web by storm this week, unveiling to many the shadows in measuring your social media impact. This accounts for the majority of your traffic and yet lives untraced where standard metrics fear to tread…

comScore Report, October 2012

In October 2012, comScore, a Web analytics research company, released an independently produced report that analyzes 75 federal agency websites on a range of quantitative and qualitative factors. The report was provided to GSA as part of…

Analytics, APIs and Open Content Resources

Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, The Digital Analytics Program.…

API Analytics

Similar to website analytics, API analytics focus on reliably reporting the metrics which are most useful to its stakeholders. There are a many ways of collecting, reporting, and consuming API analytics but all revolve around the…

Social Media Metrics for Federal Agencies

Social media is transforming how government engages with citizens and how it delivers service. Agencies are using social media to share information and deliver service more quickly and effectively than ever before. Increasingly, these…

Digital Metrics for Federal Agencies

Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer…

Digital Analytics Program Goes To The Moon!

On Feb. 15, 2013, a meteor weighing 10,000 metric tons exploded 14 miles above Chelyabinsk, Russia. Users flocked to NASA.gov for info, and we spiked to nearly 12 million page views that day, ~16 times the daily average. Our real-time…

Hosting Successful Federal Twitter Chats

One way to leverage Twitter, beyond the basics of sending messages and engaging in dialogue, is to organize a Town Hall discussion, or Twitter chat. New guidance on preparing a live chat is now available, and we need your agencies…

Creative Challenge Contests

Challenge and prize competitions are one path that federal agencies take to drive innovation and solve mission-centric problems—whether technical, scientific, or creative. Creative competitions include multimedia, photo, poster, and…

Government CX: Finding the Metrics that Matter

Customer experience (CX) is an emerging area of focus within government. My role as Vice President of Customer Experience at the Export-Import Bank speaks to this reality. Our agency’s customers and partners consist of U.S.…

When Sharing Buttons Work

At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social…

The Golden Metric

Are you looking for the “golden metric” that is the best measure of your agency’s website performance and cross-comparable across .gov websites? If so, stop looking. The concept of the golden metric is a dangerous one because it…

You Have the Data, Make the Most of It

With Web analytics tools you have the data to see what citizens really want on your website and how well you are delivering. You have an opportunity to make informed decisions on improvements to your site to reflect the voice of the…

The Power of Email Marketing

If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out. Think about email marketing in the same way you think about tools like Facebook, Twitter, YouTube, and your website. It’s…

Heat Mapping Case Study: Epa.gov Homepage

Most people relate the term “heat map” with something they see during the weather forecast on the nightly news, those colorful maps that vividly illustrate how hot it’s going to be during an impending heat wave. The word “heat map” may…

How to Find Your Open Data Hotshots

How can you find the top 5 users of your open data? We were recently asked this question on the Open Data listserv, and while this information can be a good measure of success for open data programs, we also figured some of the…

Actionable Web Analytics: A Three-Step Process

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have…

Metrics Round Up

We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these…

Use Metrics to Drive Success

Would federal employees work on tasks outside their agency in order to support DigitalGov? That’s the question we wanted to answer as we created the Open Opportunities program. We had a built-in test case. When the Digital Government…

Interior and USDA Talk Social Media Success

When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove…

Crowdsourced Digital Citizen Services Summit

In May 2015, we’re hosting the second DigitalGov Citizen Services Summit “Spring 2015 DigitalGov Citizen Services Summit”). This round we are looking to you—federal innovators across government—to help build the agenda. We want to get…

15 Government Customer Service Trends for 2015

With public expectations at an all-time high, and trust in government nearing all-time lows, agencies need to step up their game. Veterans, seniors, students, taxpayers—all Americans—deserve the best service from their government.…

What is the Digital Analytics Program (DAP)?

The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal…

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