social-media-metrics

Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results. If you’re designing websites for…

We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these…

The verdict is in. Placeholder text is harmful in search boxes. Searchers are on your site to complete a task. Having placeholder text inside a search box distracts from the task and it reduces the usability and accessibility of the…

Creating a tweet, posting a photo, or updating a status may take mere seconds. However, a well-thought-out social media strategy is needed for long-term success. In fact, the recently released U.S. Public Participation Playbook…

Part of my job as an analyst on the Digital Analytics Program (DAP) team is to help agency users try to make sense of digital analytics data by using web analytics tools. I love that part of my job, but there’s one question I get…

DigitalGov has seen posts from members of the community who land on opposite sides regarding social sharing buttons. There are those who find social sharing buttons useful (When Sharing Buttons Work and those who’ve found the…

The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year,…

As with any communications effort, the social media bottom line comes down to impact. Can you prove that the time, money and effort put into social media helped achieve your agency’s goals? In a world obsessed with big data, it’s…

NASA’s reach over the last 24 hours eclipsed that of the regulars typically seen in government digital metrics. But, all agencies can drive the conversation and accomplish a similar feat with a good content strategy. NASA defines a…

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social…

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at…

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and…

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers. The Marketing Team set out to learn more about our audiences and the kind of content they like. Despite being a…

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for…

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email…

Helping patients manage chronic pain has become an increasing challenge for health care providers, particularly in the face of an ongoing opioid epidemic in the United States. In response, the National Center for Complementary and…

The SocialGov Community of Practice (CoP) was launched in June 2012 to research, evaluate, and implement emerging social technologies and strategies to help the American public understand and access services and explain the role of…

Join SocialGov for a week of afternoon sessions on all things federal social media! We’ll be hearing from the best federal government accounts on how they get the job done in the most creative, engaging way possible. Session One…