REN21 Renewables Academy 2014 Debunking Myths about Renewables

the past decade, renewables have made a huge leap forward, with recent developments outpacing the expectations of most forecasts and scenarios. But despite these advancements, renewables still face the same criticism, outdated facts, and assumptions as they did 10 years ago: Renewables are too expensive. Renewables are an insignificant energy source. High shares of renewables will result in greater energy system instability. Though untrue, these arguments have a significant impact on the publics perception of renewables, as well as garnering further political support and deployment. Thus, public relations, as much as technology and policy advancements, are an essential element for promoting light of this, the session seeks to:- Develop effective, collaborative strategies for countering such Identify communications best practices from existing energy actors – Provide participants with tips on how to effectively engage with the public through various media speaker:Kelly Rigg, Varda Group:Moderator:Christian Stahl, Stahl MedienPanelists:Laura Williamson, REN21Christoph Podewils, Agora Hanne May, ergo Komunikation